Time and time again when I listen to presentations on SEO and how to approach it and implement it correctly, it always comes back to the same thing: write awesome content. It is amazing how many people may try to “beat” the system, but Google is getting smarter and the “beaters” quickly become the losers. So the bottom line is stop trying to beat the system. If you want your website to perform well in the search engines, you start by writing great, authentic content. Here is a summary of some of the key points that Adam made regarding content:
If you don’t follow these initial keys, then everything else is a waste of time. Eventually, Google will determine that your content is weak or you are keyword stuffing and penalize your website, which will move you further down in the rankings.
As you continue to write good, authentic content, Google will start to see that you are a real person and that you care about quality. They will start to attribute more value to your content and to you as an author. Once this happens you will start to see your website performing better in search results. Be patient though. It takes some time (around 4-6 weeks), but you will see results.
Cheers to awesome content!
-the GEEK
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