Have you ever left a store after a horrible experience there and said to yourself, “I am NEVER going back there!”? Well, what kind of experience do you think your website visitors are having on your mobile un-friendly website? Does it make them want to come back? Or do they simply think, “What a horrible website. I’m not going back there again.” as they proceed to find a website that IS mobile friendly? Your goal should be to make a visitor’s experience on your website the most positive experience you possibly can. The way to do this is to make sure your website is clear, readable, and browse-able on their smartphones. A positive experience will lead to stronger relationships with your visitors.